ALL-ACCESS HOCKEY NFT PROJECT, ‘THE BEAUTY BUNCH,’ AIMS TO PROVIDE UNPARALLELED ACCESS TO FAN FAVORITE ATHLETES & EVENTS

The project will provide one-of-a-kind access to players, in-real-life-events, memorabilia, education, special brand partner merch drops, as well as many more exclusive benefits.

MONTREAL — SEPT 26 , 2022 — The first of its kind, all-access hockey NFT project will launch on North American opening night of the NHL’s upcoming season, October 11th, allowing anyone with a crypto wallet the opportunity to purchase a one of a kind ‘Beauty’, a digital collectible NFT that will provide access to the first ever digital hockey community with benefits ranging from signed NHL jerseys and brand partner merch giveaways, to exclusive trips to NHL games and marquee events across North America.

“I’m pretty excited to be a part of this project,” said NHL player, Vincent Trocheck. “Anything that provides our fans more access to players and events they enjoy just makes sense to me. The Beauty Bunch group is building something deeper than just a one time drop of NFT’s, they have a larger goal of building a digital hockey community, I think it’s cool and I can’t wait to get things going.”

Players like Vincent Trocheck, Nate Thompson and other professional athletes have agreed to provide exclusive access to games, hockey events, player memorabilia, and other exclusive items that fans and collectors would typically spend thousands of dollars to get their hands on. That access can now be had by simply purchasing a Beauty Bunch NFT when they go on sale early October.

“I’ve been conceptualizing and building this project with my team over the last year and I’m excited we’re finally ready to make our project available and invite all hockey fans into our digital community,” said Ben Beauchemin, Founder of the project. “The idea of NFT’s and Web3 is somewhat new to the hockey world, but it provides a unique opportunity for us to give access to fans like we’ve never seen before, I can’t wait until our community members mint on opening night, holders are going to be blow away with the level of access they receive.”

The Beauty Bunch is a collection of 5,000 unique NFT’s that when purchased digitally through a ‘Mint’ process give holders access to their favorite NHL players, product, apparel and memorabilia giveaways. Holders can expect to attend NHL games through different ticket and trip giveaways, receive signed NHL jerseys, attend group Zooms with their favorite NHL stars for meet and greets, as well as get access to the ‘Locker Room’, a members only platform to connect with other Beauty Bunch holders and compete in challenges that provide more opportunities for free merch and giveaways.

The Beauty Bunch will plan several drops over the course of the next several months, with limited availability to make sure they can provide as much utility and value to their initial NFT holders and community supporters. The first drop, available opening night, has a planned giveaway of over $15,000 in hockey trips and merchandise.

About The Beauty Bunch: The Beauty Bunch is a members only access NFT community that is reimagining how hockey fans interact with their favorite NHL players, teams and communities. Holders will experience exclusive access to athletes, games, memorabilia, events, partner giveaways & drops.

Media Contact: Saverina Scozzari / saverinascozzari@gmail.com / (289) 456–2616